What we read this week: June 14
Media trends this week: Historical championship win for NYC;Paramount’s Merger approved by DOJ; Pop Culture & FIFA World Cup 2026: Short Films takeover cinema; And the relationship of reality shows with social media and body image.
What we read this week: June 7
Media trends this week: Whimsical Lifestyle;Euphoria’s legacy; Caribbean restaurant wave in LA; Phone-Free concerts; and Monaco’s luxury collab
How to Write a Media Pitch for Your Interior Design Project (With Examples)
Whether you’re a designer pitching your own work or a brand looking for editorial coverage, knowing how to communicate your project’s story is everything. Here’s how to do it.
What we read this week: May 31
Media trends this week: when legacy brands hit reset; reality TV as a mirror for racial double standards; sushi bar with an ocean view; Gen Z filmmakers breaking the box office; and the home as a lifestyle brand.
Restaurant PR in Los Angeles: How to Generate Buzz Before, During & After Opening
Whether you're a first-time restaurateur or an experienced operator expanding your portfolio, a strategic PR and experience marketing campaign is what separates a buzzy opening from a quiet one.
What we read this week: May 24
Media trends this week: ethical consumerism; hyper-local travel as lifestyle brand; the phone-free concert economy; AI's taste problem; and optimism as a professional skill
How Entertainment Brands Use Experiential Marketing to Create Buzz
If you've ever waited in line for a pop-up, shared a photo from a brand event, or told a friend "you had to be there" you've experienced experiential marketing firsthand.
For entertainment brands, it's one of the most powerful tools in the playbook. And when it's done right, the buzz basically builds itself.
What we read this week: May 17
Media trends this week: the aesthetics of affluence; Cannes Film Festival; “soft socializing” trend; the Midwest as a competitive production market; regional stories with national implications; The Gámez-Cuéllar brothers' redemption arc
PR Retainer vs. Project-Based PR: Which Model Is Right for Your Business?
When you're ready to invest in public relations, one of the first decisions you'll face isn't about messaging or media targets. It's about structure: do you engage a PR firm on a retainer, or hire them for a specific project?
What we read this week: May 10
Media trends this week: Hantavirus; Spirit Airlines; Miami Grand Prix; Met Gala; BookTok; social media virality vs. actual sales growth
What Does a Boutique PR Agency Actually Do? A Behind-the-Scenes Look at Che PR
If you’ve been searching for a boutique public relations firm in LA or wondering how a global PR agency in Los Angeles actually operates day-to-day, this is your behind-the-scenes look at the Che PR approach.
What we read this week: May 3
Media trends this week: Devil Wears Prada inflation index; highlights of Milan Design Week 2026; Conde Nast end Self Magazine; Ticketmaster & LiveNation monopoly; 2026 Digital media trends;Emotional travel trends for 2026
milan design week 2026: The Trends That stuck with us
After a week of installations, exhibitions, panels and more espresso than is probably advisable, here are the trends that are sticking with me even after Milan Design week has ended.
What we read this week: April 26
Media trends this week: Devil Wears Prada inflation index; highlights of Milan Design Week 2026; Condé Nast closes SELF; Ticketmaster x LiveNation monopoly; 2026 digital media trends; emotional travel trends for 2026
What I’m Excited to See at Salone del Mobile 2026
I have a former client in the design industry who told me years ago: you have to go to Milan for Salone. I finally listened.
I just arrived, and it was immediately clear she was right. Salone del Mobile is unlike anything I have experienced — a full city transformed into the world's most concentrated conversation about art, architecture, interior design and the culture. As the founder of a PR agency that works at the intersection of all of these worlds, I am so excited to finally be here.
Here is what is on my radar this week (along with my exact target itinerary for my time in Milan).
What we read this week: April 19
Media trends this week: Coachella; "pied-à-terre" taxes; the Gen Z x AI dilemma; spring cleaning; media’s relationship to politics; the value of conversation-starting stories
The PR playbook has changed: here's what's working in 2026
Running a creative business means your reputation is your product. The way your brand shows up in the press, in conversations and increasingly in digital spaces you can't fully control all feeds directly into whether the right clients, collaborators and press contacts take you seriously.
What we read this week: March 30
Media trends this week: experience over excess; risks of cultural repackaging; social wealth as a new status symbol; The Bachelor franchise; always-on crisis consumption; influencer culture alternatives
7 Questions to Ask Before Hiring a PR Agency
Running a creative business means your reputation is your product. For photographers, designers, stylists, florists, event planners, and creative entrepreneurs, PR done right can mean the difference between blending in and becoming the name everyone wants. This guide breaks down what to know before hiring an agency, because the wrong partnership is an expensive lesson, and the right one can transform how your work is seen, valued, and sought after.
How to Build Brand Awareness for Your Creative Business Without a Big Ad Budget
Building a recognizable brand doesn't require a massive marketing spend, it requires consistency, creativity, and strategy. For small creative businesses, the good news is that the most powerful brand-building tools today are either free or low-cost. Here's how to grow your brand presence without draining your budget.