MEET Julia Lytle, our founder
A bi-lingual (English & Spanish) brand catalyst, Julia has always had an instinct for bringing brands’ visions to life through an integrated use of traditional & modern channels. Since graduating from Boston University’s College of Communication in 2014, she has worked in public relations, both digital and social media, event marketing & multicultural across a variety of industries, including art & design, hospitality, entertainment, nonprofit, consumer packaged goods, finance, tech and sports. Julia moved to Chicago in 2016 (just in time to witness the Cubs’ first World Series win in 108 years!) to represent her Boston-based digital marketing agency Relevant24 as they launched their Midwest presence in support of the Publicis Groupe Kellogg’s business. Leaving Relevant24 in 2018, Julia accepted a contract position with Turner Sports in Atlanta, helping launch the digital marketing strategy for WarnerMedia’s new sports streaming platform Bleacher Report LIVE. After leaving Turner, Julia entered freelance life full-time in Chicago, supporting clients across public relations, experiential and both digital and social media marketing. Combining these practices into an integrated model, she launched Che PR in July 2019, and she has since helped land clients in outlets like TODAY, Forbes, HuffPost, POPSUGAR & New York Magazine.
A coffee, food & travel enthusiast, you can usually find Julia working from cafes across the globe. When she’s home in Los Angeles, she’s most likely road-tripping with her adopted pup Leo, playing beach volleyball or trying a new recipe.
FAVORITE PLACE IN THE WORLD:
📍Le Marais, Paris
franchesca rodriguez, account coordinator
Franchesca is a 2025 graduate of Rutgers University–New Brunswick, where she earned her Master’s degree in Public Relations. She’s passionate about storytelling, media strategy, and the intersection of culture and communication. After growing up in New Jersey, she moved to Los Angeles to pursue opportunities in the music and entertainment space, gaining experience in business development, community engagement, and brand-focused support.
Outside of work, Franchesca loves exploring new cafés, building her photography portfolio, and staying connected to emerging media and marketing trends.
FAVORITE PLACE IN THE WORLD:
📍 Santo Domingo, Dominican Republic