club che

Club Che is Che PR’s self-paced digital PR course. For the cost of one month of professional PR support, participants will gain the tools, templates, resources & practical experience to secure earned media for their own business or create a career as a freelance PR consultant.

As a Club Che member, you will receive:

28 self-paced video lessons (full curriculum below)

Lesson-specific templates, worksheets, writing prompts & other exercises to provide you with practical experience

Two 1:1 hour-long consultations with Che PR Founder Julia

Lifetime access to the Club Che online community & weekly group coaching Office Hours

11+ PR & brand strategy templates

Continued education tools & resources

One complimentary month of Che On-Call, our monthly subscription service where you’ll have unlimited phone & messaging access to Che PR Founder Julia

Invitations to industry expert guest speakers

Access to new Club Che modules & evolutions made to the existing Club Che core content

  • Introduction

    • Lesson 1: Background

    • Lesson 2: Club Che curriculum

    • Lesson 3: Onboarding checklist

  • What is PR?

    • Lesson 4: History of PR

    • Lesson 5: Earned vs. paid

    • Lesson 6: Types of media

    • Lesson 7: Owned media

  • Building a brand strategy from scratch

    • Lesson 8: Learning from competitors

    • Lesson 9: Aligning on your business objectives

    • Lesson 10: Identifying your target audience

    • Lesson 11: What is a content framework?

  • Crafting your story into a one-page pitch

    • Lesson 12: Telling your story with a pitch page

    • Lesson 13: Elements of a pitch packet

    • Lesson 14: What is an editorial calendar?

    • Lesson 15: The pitching process

  • Curating your media list & connecting with your target

    • Lesson 16: What is a media list?

    • Lesson 17: Starting with a media audit

    • Lesson 18: Building your media list

  • Media training: preparing for recorded & live interviews

    • Lesson 19: Identifying your call-to-action

    • Lesson 20: Types of interviews

    • Lesson 21: What is a briefing document?

    • Lesson 22: Preparing for live interviews

    • Lesson 23: Converting PR into results for your business

  • Integrating PR with other marketing channels

    • Lesson 24: Creating an integrated strategy

    • Lesson 25: Social media x PR

    • Lesson 26: Email x PR

    • Lesson 27: Events x PR

    • Lesson 28: Owned media x PR

  • Tools & resources guide

$4,500

club che vip

✓ 28 video lessons + practical exercises ($5k value)
✓ Two hours of 1:1 consulting with Julia ($500 value)
✓ Lifetime access to the Club Che online community ($2k value)
✓ 11+ PR & brand strategy templates ($1,500 value)
✓ One month of Che On-Call ($500 value)

$1,750

club che

✓ 28 video lessons + practical exercises ($5k value)
✓ 11+ PR & brand strategy templates ($1,500 value)

“I believe anyone can do PR - either to promote their own business or as a way to earn money & create a sustainable freelance career. I am so excited to arm you with the insights, tools, resources & practical experience to secure brand awareness & build an efficient strategy for yourself or for your clients.”

Julia Lytle (Founder, Che Public Relations)

  • A bi-lingual (English & Spanish) brand catalyst, Julia has always had an instinct for connecting people and brands with symbiotic goals. Since graduating from Boston University’s College of Communication in 2014, she has worked in public relations, both digital and social media and in event marketing across a variety of industries, including art & design, lifestyle, nonprofit, consumer packaged goods, finance, tech and sports. Julia moved to Chicago in 2016 (just in time to witness the Cubs’ first World Series win in 108 years!) to represent her Boston-based digital marketing agency Relevant24 as they launched their Midwest presence in support of the Publicis Groupe Kellogg’s business. Leaving Relevant24 in 2018, Julia accepted a contract position with Turner Sports in Atlanta, helping launch the digital marketing strategy for WarnerMedia’s new sports streaming platform Bleacher Report LIVE. After leaving Turner, Julia entered freelance life full-time in Chicago, supporting clients across public relations, experiential and both digital and social media marketing. Combining these practices into an integrated model, she launched Che Public Relations in July 2019. A coffee, food & travel enthusiast, you can usually find Julia working from cafes across the globe. When she’s stateside, she’s most likely road-tripping with her adopted pup Leo, learning to surf or trying a new recipe.

  • Julia has relationships with everyone in media, and she is great at taking what is relevant in my business and pitching it to them for a story.

    Laura R., Che Consulting client

  • Hiring Julia to help us build brand awareness was one of the best marketing decisions we made.

    Seke B., Che Consulting client

  • If you are looking for a powerful partner and you are considering Che, don't hesitate. They are terrific.

    Hans P., Che Consulting client

  • When I finally made the decision to add Julia and Che PR to my team, it was a game changer.

    Donna G., Che Consulting client

  • Julia leads Che PR with a loyalty & authenticity that you don’t see every day in the business world.

    TJ S., Che Consulting client

  • If you are looking to keep your brand alive and propel it forward making great connections, Che PR is the way to go.

    Val O., Che Consulting client

  • We created a role from scratch for Julia because we literally couldn’t afford to pass up the marketing & experiential ideas she brought to the table.

    Kelley C., Che Consulting client

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