Che Consulting 9/13/26 Che Consulting 9/13/26

What we read this week: September 13

Che Consulting 9/7/26 Che Consulting 9/7/26

What we read this week: September 6

Che Consulting 8/23/26 Che Consulting 8/23/26

What we read this week: August 23

Media trends this week: “unprecedented” Uffizi Galleries revamp, Devil Wears Prada 2 auction, Local Sourcing Restuarent, AI wealth reshaping San Francisco Real Estate, audience quality overtaking follower count, and record-setting collector moment.

Che Consulting 8/16/26 Che Consulting 8/16/26

What we read this week: August 16

Media trends this week: small papers are proving hyper-local trust beats scale, Instagram’s logo refresh , Y2K nostalgia content as an antidote to Ai/Social Media fatigue, Amazon’s Sterling Point , Disney’s stacked 2028, and trading dating apps for hobbies,

Che Consulting 8/9/26 Che Consulting 8/9/26

What we read this week: August 9

Media trends this week: Netflix’s billboard stunt marketing, Bourdain’s inner circle reviews with the biopic, brewtiques as Gen Z’s affordable luxury entry point, Eala-mania reshaping diaspora sports fandom, Old Navy’s multi-cast celebrity denim play, and Freddy Fazbear’s leap from screen to permanent real estate.

Che Consulting 8/2/26 Che Consulting 8/2/26

What we read this week: August 2

Media trends this week: BTS’s Grammy boycott heard round the world, AI vertical discovery on HBO Max, green production incentives in Illinois, Nantucket’s no-influencer backlash, and wellness’s intuitive turn.

Che Consulting 7/26/26 Che Consulting 7/26/26

What we read this week: July 26

Media trends this week: the phone that opts out of social media, somatic yoga, Etsy's authenticity fatigue , Comic-Con proving IRL still beats AI content, LeBron’s legacy move, and Miami outpricing New York.

Che Consulting 7/12/26 Che Consulting 7/12/26

What we read this week: July 12

Media trends this week: Zendaya’s Odyssey press tour masterclass, Vogue’s anti-algorithm home revolt, The Atlantic’s case for leisure, literary travel’s 55% takeover, and World Cup fans filming more than they’re talking.

Che Consulting 7/5/26 Che Consulting 7/5/26

What we read this week: July 5

Media trends this week: Alex Cooper's Cannes pitch, Dua Lipa's banned books library, Mexico's World Cup curse-breaker, Love Island's manosphere moment, Hollywood's fandom problem, and an Empire State Building proposal gone viral

Che Consulting 6/28/26 Che Consulting 6/28/26

What we read this week: June 28

Media trends this week: Media trends this week: Levi’s FIFA branding workaround goes viral; Fox’s $22B Roku acquisition; froyo’s 2010s comeback; Toy Story 5 tackles screen time; a Disney breach exposes digital vulnerability; World Cup fans discover American food culture.

Che Consulting 6/21/26 Che Consulting 6/21/26

What we read this week: June 21

Media trends this week: Media trends this week: Levi’s FIFA branding workaround goes viral; Fox’s $22B Roku acquisition; froyo’s 2010s comeback; Toy Story 5 tackles screen time; a Disney breach exposes digital vulnerability; World Cup fans discover American food culture.

Che Consulting 6/14/26 Che Consulting 6/14/26

What we read this week: June 14

Media trends this week: Historical championship win for NYC;Paramount’s Merger approved by DOJ; Pop Culture & FIFA World Cup 2026: Short Films takeover cinema; And the relationship of reality shows with social media and body image.

Che Consulting 6/7/26 Che Consulting 6/7/26

What we read this week: June 7

Media trends this week: Whimsical Lifestyle;Euphoria’s legacy; Caribbean restaurant wave in LA; Phone-Free concerts; and Monaco’s luxury collab

Che Consulting 6/4/26 Che Consulting 6/4/26

How to Write a Media Pitch for Your Interior Design Project (With Examples)

Whether you’re a designer pitching your own work or a brand looking for editorial coverage, knowing how to communicate your project’s story is everything. Here’s how to do it.

Che Consulting 5/31/26 Che Consulting 5/31/26

What we read this week: May 31

Media trends this week: when legacy brands hit reset; reality TV as a mirror for racial double standards; sushi bar with an ocean view; Gen Z filmmakers breaking the box office; and the home as a lifestyle brand.

Che Consulting 5/29/26 Che Consulting 5/29/26

Restaurant PR in Los Angeles: How to Generate Buzz Before, During & After Opening

Whether you're a first-time restaurateur or an experienced operator expanding your portfolio, a strategic PR and experience marketing campaign is what separates a buzzy opening from a quiet one.

Che Consulting 5/24/26 Che Consulting 5/24/26

What we read this week: May 24

Media trends this week: ethical consumerism; hyper-local travel as lifestyle brand; the phone-free concert economy; AI's taste problem; and optimism as a professional skill

Che Consulting 5/22/26 Che Consulting 5/22/26

How Entertainment Brands Use Experiential Marketing to Create Buzz

If you've ever waited in line for a pop-up, shared a photo from a brand event, or told a friend "you had to be there" you've experienced experiential marketing firsthand.

For entertainment brands, it's one of the most powerful tools in the playbook. And when it's done right, the buzz basically builds itself.

Che Consulting 5/17/26 Che Consulting 5/17/26

What we read this week: May 17

Media trends this week: the aesthetics of affluence; Cannes Film Festival; “soft socializing” trend; the Midwest as a competitive production market; regional stories with national implications; The Gámez-Cuéllar brothers' redemption arc

Che Consulting 5/13/26 Che Consulting 5/13/26

PR Retainer vs. Project-Based PR: Which Model Is Right for Your Business?

When you're ready to invest in public relations, one of the first decisions you'll face isn't about messaging or media targets. It's about structure: do you engage a PR firm on a retainer, or hire them for a specific project?