What we read this week: may 3
Media trends this week: Devil Wears Prada inflation index; highlights of Milan Design Week 2026; Conde Nast end Self Magazine; Ticketmaster & LiveNation monopoly; 2026 Digital media trends;Emotional travel trends for 2026
How to Build Brand Awareness for Your Creative Business Without a Big Ad Budget
Building a recognizable brand doesn't require a massive marketing spend, it requires consistency, creativity, and strategy. For small creative businesses, the good news is that the most powerful brand-building tools today are either free or low-cost. Here's how to grow your brand presence without draining your budget.
What Does a Boutique PR Agency Actually Do? A Behind-the-Scenes Look at Che PR
If you’ve been searching for a boutique public relations firm in LA or wondering how a global PR agency in Los Angeles actually operates day-to-day, this is your behind-the-scenes look at the Che PR approach.
What we read this week: April 26
Media trends this week: Devil Wears Prada inflation index; highlights of Milan Design Week 2026; Conde Nast end Self Magazine; Ticketmaster & LiveNation monopoly; 2026 Digital media trends;Emotional travel trends for 2026
PR Retainer vs. Project-Based PR: Which Model Is Right for Your Business?
When you're ready to invest in public relations, one of the first decisions you'll face isn't about messaging or media targets. It's about structure: do you engage a PR firm on a retainer, or hire them for a specific project?
What I’m Excited to See at Salone del Mobile 2026
I have a former client in the design industry who told me years ago: you have to go to Milan for Salone. I finally listened.
I just arrived, and it was immediately clear she was right. Salone del Mobile is unlike anything I have experienced — a full city transformed into the world's most concentrated conversation about art, architecture, interior design and the culture. As the founder of a PR agency that works at the intersection of all of these worlds, I am so excited to finally be here.
Here is what is on my radar this week (along with my exact target itinerary for my time in Milan).
What we read this week: April 19
Media trends this week: Coachella; "pied-à-terre" taxes; the Gen Z x AI dilemma; spring cleaning; media’s relationship to politics; the value of conversation-starting stories
The PR playbook has changed: here's what's working in 2026
Running a creative business means your reputation is your product. The way your brand shows up in the press, in conversations and increasingly in digital spaces you can't fully control all feeds directly into whether the right clients, collaborators and press contacts take you seriously.
What we read this week: March 30
Media trends this week: experience over excess; risks of cultural repackaging; social wealth as a new status symbol; The Bachelor franchise; always-on crisis consumption; influencer culture alternatives
7 Questions to Ask Before Hiring a PR Agency
Running a creative business means your reputation is your product. For photographers, designers, stylists, florists, event planners, and creative entrepreneurs, PR done right can mean the difference between blending in and becoming the name everyone wants. This guide breaks down what to know before hiring an agency, because the wrong partnership is an expensive lesson, and the right one can transform how your work is seen, valued, and sought after.
What we read this week: March 22
Media trends this week: transparency in consumer products; Banksy’s identity reveal; ethics vs. luxury; shifting alcohol consumption habits’ impact on the hospitality industry; post-Oscars coverage; AI-driven innovation goes mainstream
What we read this week: March 15
Media trends this week: Oscars; artificial intelligence; Spring Break 2026; intersection of interior design & wellness; creating brand desirability; building resilient startups
PR agency vs. marketing agency: what’s the difference and which do you need?
If you’ve ever searched “do I need a PR agency or a marketing agency?” and closed the tab more confused than when you opened it, you’re not alone. The two are often conflated, sometimes overlap, and in the wrong hands, get sold as interchangeable. They are not.
What we read this week: November 17
Media trends this week: Executive leadership & next generation of CEOs; northern lights; Epstein emails; “retirement” of the penny; rise of breast cancer in pregnancy & postpartum (#CheClient); rebuilding Los Angeles (#CheClient)
What we read this week: July 13
Media trends this week: creator economy & loss of everyday user generated content (UGC); Prime Day deals; A.I. skepticism; multipurpose design for small spaces; Wimbledon cultural history; pre-digital revolution nostalgia
top PR trends from the first half of 2025
Discover the top public relations trends from the first half of 2025—from AI-powered PR tools and personalized media outreach to influencer partnerships and crisis communications. Whether you're a medium-sized business in art, architecture, interior design, travel, or hospitality, learn how the right PR agency can elevate your visibility and strategy.
What journalists want brands to know
Learn what journalists want from PR pitches & how creative brands in design, hospitality & lifestyle can earn top-tier media coverage that resonates.
What we read this week: April 27
Media trends this week: increased living costs; impact of tariffs on different industries; spring break & summer travel; financial planning, debt & consumerism; alternatives to bar & club culturel; social media’s impact on shopping, culture, dining & relationships
What we read this week: March 30
Media trends this week: Butter yellow everything & mayo’s moment; the presence of politics in media & corporate America (i.e. the Signal heard across the world); March Madness; artificial intelligence in fashion; responsible tourism; Mother’s Day gift guides (yes, already!)
What we read this week: March 17
Media trends this week: Daylight savings time; brand strategy do’s & don’ts; continued Oscars coverage & fashion weeks; pandemic 5-year reflections; influencers’ role in business; societal shifts impacting younger generations