Che Consulting 8/2/26 Che Consulting 8/2/26

What we read this week: August 2

Media trends this week: BTS’s Grammy boycott heard round the world, AI vertical discovery on HBO Max, green production incentives in Illinois, Nantucket’s no-influencer backlash, and wellness’s intuitive turn.

Che Consulting 7/26/26 Che Consulting 7/26/26

What we read this week: July 26

Media trends this week: the phone that opts out of social media, somatic yoga, Etsy's authenticity fatigue , Comic-Con proving IRL still beats AI content, LeBron’s legacy move, and Miami outpricing New York.

Che Consulting 7/12/26 Che Consulting 7/12/26

What we read this week: July 12

Media trends this week: Zendaya’s Odyssey press tour masterclass, Vogue’s anti-algorithm home revolt, The Atlantic’s case for leisure, literary travel’s 55% takeover, and World Cup fans filming more than they’re talking.

Che Consulting 7/5/26 Che Consulting 7/5/26

What we read this week: July 5

Media trends this week: Alex Cooper's Cannes pitch, Dua Lipa's banned books library, Mexico's World Cup curse-breaker, Love Island's manosphere moment, Hollywood's fandom problem, and an Empire State Building proposal gone viral

Che Consulting 6/28/26 Che Consulting 6/28/26

What we read this week: June 28

Media trends this week: Media trends this week: Levi’s FIFA branding workaround goes viral; Fox’s $22B Roku acquisition; froyo’s 2010s comeback; Toy Story 5 tackles screen time; a Disney breach exposes digital vulnerability; World Cup fans discover American food culture.

Che Consulting 6/21/26 Che Consulting 6/21/26

What we read this week: June 21

Media trends this week: Media trends this week: Levi’s FIFA branding workaround goes viral; Fox’s $22B Roku acquisition; froyo’s 2010s comeback; Toy Story 5 tackles screen time; a Disney breach exposes digital vulnerability; World Cup fans discover American food culture.

Che Consulting 6/14/26 Che Consulting 6/14/26

What we read this week: June 14

Media trends this week: Historical championship win for NYC;Paramount’s Merger approved by DOJ; Pop Culture & FIFA World Cup 2026: Short Films takeover cinema; And the relationship of reality shows with social media and body image.

Che Consulting 6/7/26 Che Consulting 6/7/26

What we read this week: June 7

Media trends this week: Whimsical Lifestyle;Euphoria’s legacy; Caribbean restaurant wave in LA; Phone-Free concerts; and Monaco’s luxury collab

Che Consulting 6/4/26 Che Consulting 6/4/26

How to Write a Media Pitch for Your Interior Design Project (With Examples)

Whether you’re a designer pitching your own work or a brand looking for editorial coverage, knowing how to communicate your project’s story is everything. Here’s how to do it.

Che Consulting 5/31/26 Che Consulting 5/31/26

What we read this week: May 31

Media trends this week: when legacy brands hit reset; reality TV as a mirror for racial double standards; sushi bar with an ocean view; Gen Z filmmakers breaking the box office; and the home as a lifestyle brand.

Che Consulting 5/24/26 Che Consulting 5/24/26

What we read this week: May 24

Media trends this week: ethical consumerism; hyper-local travel as lifestyle brand; the phone-free concert economy; AI's taste problem; and optimism as a professional skill

Che Consulting 5/17/26 Che Consulting 5/17/26

What we read this week: May 17

Media trends this week: the aesthetics of affluence; Cannes Film Festival; “soft socializing” trend; the Midwest as a competitive production market; regional stories with national implications; The Gámez-Cuéllar brothers' redemption arc

Che Consulting 5/10/26 Che Consulting 5/10/26

What we read this week: May 10

Media trends this week: Hantavirus; Spirit Airlines; Miami Grand Prix; Met Gala; BookTok; social media virality vs. actual sales growth

Che Consulting 5/5/26 Che Consulting 5/5/26

What Does a Boutique PR Agency Actually Do? A Behind-the-Scenes Look at Che PR

If you’ve been searching for a boutique public relations firm in LA or wondering how a global PR agency in Los Angeles actually operates day-to-day, this is your behind-the-scenes look at the Che PR approach.

Che Consulting 5/3/26 Che Consulting 5/3/26

What we read this week: May 3

Media trends this week: Devil Wears Prada inflation index; highlights of Milan Design Week 2026; Conde Nast end Self Magazine; Ticketmaster & LiveNation monopoly; 2026 Digital media trends;Emotional travel trends for 2026

Che Consulting 4/27/26 Che Consulting 4/27/26

milan design week 2026: The Trends That stuck with us

After a week of installations, exhibitions, panels and more espresso than is probably advisable, here are the trends that are sticking with me even after Milan Design week has ended.

Che Consulting 4/26/26 Che Consulting 4/26/26

What we read this week: April 26

Media trends this week: Devil Wears Prada inflation index; highlights of Milan Design Week 2026; Condé Nast closes SELF; Ticketmaster x LiveNation monopoly; 2026 digital media trends; emotional travel trends for 2026

Che Consulting 4/19/26 Che Consulting 4/19/26

What we read this week: April 19

Media trends this week: Coachella; "pied-à-terre" taxes; the Gen Z x AI dilemma; spring cleaning; media’s relationship to politics; the value of conversation-starting stories

Che Consulting 3/30/26 Che Consulting 3/30/26

What we read this week: March 30

Media trends this week: experience over excess; risks of cultural repackaging; social wealth as a new status symbol; The Bachelor franchise; always-on crisis consumption; influencer culture alternatives

Che Consulting 3/23/26 Che Consulting 3/23/26

How to Build Brand Awareness for Your Creative Business Without a Big Ad Budget

Building a recognizable brand doesn't require a massive marketing spend, it requires consistency, creativity, and strategy. For small creative businesses, the good news is that the most powerful brand-building tools today are either free or low-cost. Here's how to grow your brand presence without draining your budget.