What we read this week: June 14
Media trends this week: Historical championship win for NYC;Paramount’s Merger approved by DOJ; Pop Culture & FIFA World Cup 2026: Short Films takeover cinema; And the relationship of reality shows with social media and body image.
What we read this week: June 7
Media trends this week: Whimsical Lifestyle;Euphoria’s legacy; Caribbean restaurant wave in LA; Phone-Free concerts; and Monaco’s luxury collab
How to Write a Media Pitch for Your Interior Design Project (With Examples)
Whether you’re a designer pitching your own work or a brand looking for editorial coverage, knowing how to communicate your project’s story is everything. Here’s how to do it.
What we read this week: May 31
Media trends this week: when legacy brands hit reset; reality TV as a mirror for racial double standards; sushi bar with an ocean view; Gen Z filmmakers breaking the box office; and the home as a lifestyle brand.
What we read this week: May 24
Media trends this week: ethical consumerism; hyper-local travel as lifestyle brand; the phone-free concert economy; AI's taste problem; and optimism as a professional skill
What we read this week: May 17
Media trends this week: the aesthetics of affluence; Cannes Film Festival; “soft socializing” trend; the Midwest as a competitive production market; regional stories with national implications; The Gámez-Cuéllar brothers' redemption arc
What we read this week: May 10
Media trends this week: Hantavirus; Spirit Airlines; Miami Grand Prix; Met Gala; BookTok; social media virality vs. actual sales growth
What Does a Boutique PR Agency Actually Do? A Behind-the-Scenes Look at Che PR
If you’ve been searching for a boutique public relations firm in LA or wondering how a global PR agency in Los Angeles actually operates day-to-day, this is your behind-the-scenes look at the Che PR approach.
What we read this week: May 3
Media trends this week: Devil Wears Prada inflation index; highlights of Milan Design Week 2026; Conde Nast end Self Magazine; Ticketmaster & LiveNation monopoly; 2026 Digital media trends;Emotional travel trends for 2026
milan design week 2026: The Trends That stuck with us
After a week of installations, exhibitions, panels and more espresso than is probably advisable, here are the trends that are sticking with me even after Milan Design week has ended.
What we read this week: April 26
Media trends this week: Devil Wears Prada inflation index; highlights of Milan Design Week 2026; Condé Nast closes SELF; Ticketmaster x LiveNation monopoly; 2026 digital media trends; emotional travel trends for 2026
What we read this week: April 19
Media trends this week: Coachella; "pied-à-terre" taxes; the Gen Z x AI dilemma; spring cleaning; media’s relationship to politics; the value of conversation-starting stories
What we read this week: March 30
Media trends this week: experience over excess; risks of cultural repackaging; social wealth as a new status symbol; The Bachelor franchise; always-on crisis consumption; influencer culture alternatives
How to Build Brand Awareness for Your Creative Business Without a Big Ad Budget
Building a recognizable brand doesn't require a massive marketing spend, it requires consistency, creativity, and strategy. For small creative businesses, the good news is that the most powerful brand-building tools today are either free or low-cost. Here's how to grow your brand presence without draining your budget.
What we read this week: March 22
Media trends this week: transparency in consumer products; Banksy’s identity reveal; ethics vs. luxury; shifting alcohol consumption habits’ impact on the hospitality industry; post-Oscars coverage; AI-driven innovation goes mainstream
What we read this week: March 15
Media trends this week: Oscars; artificial intelligence; Spring Break 2026; intersection of interior design & wellness; creating brand desirability; building resilient startups
What we read this week: November 17
Media trends this week: Executive leadership & next generation of CEOs; northern lights; Epstein emails; “retirement” of the penny; rise of breast cancer in pregnancy & postpartum (#CheClient); rebuilding Los Angeles (#CheClient)
What we read this week: July 13
Media trends this week: creator economy & loss of everyday user generated content (UGC); Prime Day deals; A.I. skepticism; multipurpose design for small spaces; Wimbledon cultural history; pre-digital revolution nostalgia
top PR trends from the first half of 2025
Discover the top public relations trends from the first half of 2025—from AI-powered PR tools and personalized media outreach to influencer partnerships and crisis communications. Whether you're a medium-sized business in art, architecture, interior design, travel, or hospitality, learn how the right PR agency can elevate your visibility and strategy.
What journalists want brands to know
Learn what journalists want from PR pitches & how creative brands in design, hospitality & lifestyle can earn top-tier media coverage that resonates.