Che Consulting 8/2/26 Che Consulting 8/2/26

What we read this week: August 2

Media trends this week: BTS’s Grammy boycott heard round the world, AI vertical discovery on HBO Max, green production incentives in Illinois, Nantucket’s no-influencer backlash, and wellness’s intuitive turn.

Che Consulting 7/26/26 Che Consulting 7/26/26

What we read this week: July 26

Media trends this week: the phone that opts out of social media, somatic yoga, Etsy's authenticity fatigue , Comic-Con proving IRL still beats AI content, LeBron’s legacy move, and Miami outpricing New York.

Che Consulting 7/12/26 Che Consulting 7/12/26

What we read this week: July 12

Media trends this week: Zendaya’s Odyssey press tour masterclass, Vogue’s anti-algorithm home revolt, The Atlantic’s case for leisure, literary travel’s 55% takeover, and World Cup fans filming more than they’re talking.

Che Consulting 7/5/26 Che Consulting 7/5/26

What we read this week: July 5

Media trends this week: Alex Cooper's Cannes pitch, Dua Lipa's banned books library, Mexico's World Cup curse-breaker, Love Island's manosphere moment, Hollywood's fandom problem, and an Empire State Building proposal gone viral

Che Consulting 6/28/26 Che Consulting 6/28/26

What we read this week: June 28

Media trends this week: Media trends this week: Levi’s FIFA branding workaround goes viral; Fox’s $22B Roku acquisition; froyo’s 2010s comeback; Toy Story 5 tackles screen time; a Disney breach exposes digital vulnerability; World Cup fans discover American food culture.

Che Consulting 6/21/26 Che Consulting 6/21/26

What we read this week: June 21

Media trends this week: Media trends this week: Levi’s FIFA branding workaround goes viral; Fox’s $22B Roku acquisition; froyo’s 2010s comeback; Toy Story 5 tackles screen time; a Disney breach exposes digital vulnerability; World Cup fans discover American food culture.

Che Consulting 6/14/26 Che Consulting 6/14/26

What we read this week: June 14

Media trends this week: Historical championship win for NYC;Paramount’s Merger approved by DOJ; Pop Culture & FIFA World Cup 2026: Short Films takeover cinema; And the relationship of reality shows with social media and body image.

Che Consulting 6/7/26 Che Consulting 6/7/26

What we read this week: June 7

Media trends this week: Whimsical Lifestyle;Euphoria’s legacy; Caribbean restaurant wave in LA; Phone-Free concerts; and Monaco’s luxury collab

Che Consulting 5/31/26 Che Consulting 5/31/26

What we read this week: May 31

Media trends this week: when legacy brands hit reset; reality TV as a mirror for racial double standards; sushi bar with an ocean view; Gen Z filmmakers breaking the box office; and the home as a lifestyle brand.

Che Consulting 5/24/26 Che Consulting 5/24/26

What we read this week: May 24

Media trends this week: ethical consumerism; hyper-local travel as lifestyle brand; the phone-free concert economy; AI's taste problem; and optimism as a professional skill

Che Consulting 5/22/26 Che Consulting 5/22/26

How Entertainment Brands Use Experiential Marketing to Create Buzz

If you've ever waited in line for a pop-up, shared a photo from a brand event, or told a friend "you had to be there" you've experienced experiential marketing firsthand.

For entertainment brands, it's one of the most powerful tools in the playbook. And when it's done right, the buzz basically builds itself.

Che Consulting 5/17/26 Che Consulting 5/17/26

What we read this week: May 17

Media trends this week: the aesthetics of affluence; Cannes Film Festival; “soft socializing” trend; the Midwest as a competitive production market; regional stories with national implications; The Gámez-Cuéllar brothers' redemption arc

Che Consulting 5/10/26 Che Consulting 5/10/26

What we read this week: May 10

Media trends this week: Hantavirus; Spirit Airlines; Miami Grand Prix; Met Gala; BookTok; social media virality vs. actual sales growth

Che Consulting 5/5/26 Che Consulting 5/5/26

What Does a Boutique PR Agency Actually Do? A Behind-the-Scenes Look at Che PR

If you’ve been searching for a boutique public relations firm in LA or wondering how a global PR agency in Los Angeles actually operates day-to-day, this is your behind-the-scenes look at the Che PR approach.

Che Consulting 5/3/26 Che Consulting 5/3/26

What we read this week: May 3

Media trends this week: Devil Wears Prada inflation index; highlights of Milan Design Week 2026; Conde Nast end Self Magazine; Ticketmaster & LiveNation monopoly; 2026 Digital media trends;Emotional travel trends for 2026

Che Consulting 4/27/26 Che Consulting 4/27/26

milan design week 2026: The Trends That stuck with us

After a week of installations, exhibitions, panels and more espresso than is probably advisable, here are the trends that are sticking with me even after Milan Design week has ended.

Che Consulting 4/26/26 Che Consulting 4/26/26

What we read this week: April 26

Media trends this week: Devil Wears Prada inflation index; highlights of Milan Design Week 2026; Condé Nast closes SELF; Ticketmaster x LiveNation monopoly; 2026 digital media trends; emotional travel trends for 2026

Che Consulting 4/19/26 Che Consulting 4/19/26

What we read this week: April 19

Media trends this week: Coachella; "pied-à-terre" taxes; the Gen Z x AI dilemma; spring cleaning; media’s relationship to politics; the value of conversation-starting stories

Che Consulting 4/7/26 Che Consulting 4/7/26

The PR playbook has changed: here's what's working in 2026

Running a creative business means your reputation is your product. The way your brand shows up in the press, in conversations and increasingly in digital spaces you can't fully control all feeds directly into whether the right clients, collaborators and press contacts take you seriously.

Che Consulting 3/30/26 Che Consulting 3/30/26

What we read this week: March 30

Media trends this week: experience over excess; risks of cultural repackaging; social wealth as a new status symbol; The Bachelor franchise; always-on crisis consumption; influencer culture alternatives