8 steps to promote your upcoming event (+ which tools to use)
While events provide a focused, time-sensitive pitch angle for media, they come with a lot of moving parts. There isn’t one way to go about promoting events - should you use a media alert, pitch page, press release or a combination of these PR tools?
6 ways to populate your media list without expensive PR tools
Navigating the world of public relations doesn't need to include the use of pricey tools. There are so many free resources & methods you can use to populate your media list of contacts.
5 questions to inform your 2024 brand strategy
Crafting an intentional brand strategy is essential for navigating the dynamic landscape of public relations, and ultimately, achieving your business objectives.
5 pros to earned media (aka PR) coverage
The worlds of earned & paid media have become increasingly blended in recent years. In our experience, earned media can be even more impactful than pay-for-play.
6 tips to convert earned media into results for your business
Maximizing the impact of public relations coverage involves going beyond securing an earned media feature; it's about leveraging that PR exposure to drive tangible results for your business.