Che Consulting 3/19/24 Che Consulting 3/19/24

8 steps to promote your upcoming event (+ which tools to use)

While events provide a focused, time-sensitive pitch angle for media, they come with a lot of moving parts. There isn’t one way to go about promoting events - should you use a media alert, pitch page, press release or a combination of these PR tools?

Che Consulting 12/6/23 Che Consulting 12/6/23

5 questions to inform your 2024 brand strategy

Crafting an intentional brand strategy is essential for navigating the dynamic landscape of public relations, and ultimately, achieving your business objectives.

Che Consulting 11/14/23 Che Consulting 11/14/23

5 pros to earned media (aka PR) coverage

The worlds of earned & paid media have become increasingly blended in recent years. In our experience, earned media can be even more impactful than pay-for-play.

Che Consulting 10/19/23 Che Consulting 10/19/23

6 tips to convert earned media into results for your business

Maximizing the impact of public relations coverage involves going beyond securing an earned media feature; it's about leveraging that PR exposure to drive tangible results for your business.