top PR trends from the first half of 2025
Discover the top public relations trends from the first half of 2025—from AI-powered PR tools and personalized media outreach to influencer partnerships and crisis communications. Whether you're a medium-sized business in art, architecture, interior design, travel, or hospitality, learn how the right PR agency can elevate your visibility and strategy.
What journalists want brands to know
Learn what journalists want from PR pitches & how creative brands in design, hospitality & lifestyle can earn top-tier media coverage that resonates.
6 factors to consider when determining your media outreach strategy
There are endless moving parts to consider as you strategize your media outreach. It’s important to think about who you’re sending your pitch to and what their priorities might be today, next week & next month, while also thinking about the tentpoles you’ve identified for your brand.
You’re ready to do PR for your brand if…
“I know I need to do PR for my business, but I don’t really know what that means or where to begin.” We hear this all the time in strategy sessions with business owners & brands.
Let’s talk about crisis PR
While it’s never our goal to be supporting a client through a crisis situation, we like to be prepared just in case. We believe it’s actually something that every brand, business owner & agency should be equipped to deal with.