PR Retainer vs. Project-Based PR: Which Model Is Right for Your Business?
When you're ready to invest in public relations, one of the first decisions you'll face isn't about messaging or media targets. It's about structure: do you engage a PR firm on a retainer, or hire them for a specific project?
What Does a Boutique PR Agency Actually Do? A Behind-the-Scenes Look at Che PR
If you’ve been searching for a boutique public relations firm in LA or wondering how a global PR agency in Los Angeles actually operates day-to-day, this is your behind-the-scenes look at the Che PR approach.
What I’m Excited to See at Salone del Mobile 2026
I have a former client in the design industry who told me years ago: you have to go to Milan for Salone. I finally listened.
I just arrived, and it was immediately clear she was right. Salone del Mobile is unlike anything I have experienced — a full city transformed into the world's most concentrated conversation about art, architecture, interior design and the culture. As the founder of a PR agency that works at the intersection of all of these worlds, I am so excited to finally be here.
Here is what is on my radar this week (along with my exact target itinerary for my time in Milan).
The PR playbook has changed: here's what's working in 2026
Running a creative business means your reputation is your product. The way your brand shows up in the press, in conversations and increasingly in digital spaces you can't fully control all feeds directly into whether the right clients, collaborators and press contacts take you seriously.
7 Questions to Ask Before Hiring a PR Agency
Running a creative business means your reputation is your product. For photographers, designers, stylists, florists, event planners, and creative entrepreneurs, PR done right can mean the difference between blending in and becoming the name everyone wants. This guide breaks down what to know before hiring an agency, because the wrong partnership is an expensive lesson, and the right one can transform how your work is seen, valued, and sought after.
How to Build Brand Awareness for Your Creative Business Without a Big Ad Budget
Building a recognizable brand doesn't require a massive marketing spend, it requires consistency, creativity, and strategy. For small creative businesses, the good news is that the most powerful brand-building tools today are either free or low-cost. Here's how to grow your brand presence without draining your budget.
Travel PR 101: How to Get Your Property or Destination Featured in Top Travel Media
If you’ve ever wondered why some hotels seem to appear in every major travel publication while equally impressive properties remain invisible, the answer almost always comes down to one thing: strategic public relations. Getting featured in Condé Nast Traveler, Travel + Leisure, Afar, or the travel sections of The New York Times and Forbes doesn’t happen by accident. It’s the result of deliberate, relationship-driven media strategy.
Here’s what you need to know..
PR agency vs. marketing agency: what’s the difference and which do you need?
If you’ve ever searched “do I need a PR agency or a marketing agency?” and closed the tab more confused than when you opened it, you’re not alone. The two are often conflated, sometimes overlap, and in the wrong hands, get sold as interchangeable. They are not.