Restaurant PR in Los Angeles: How to Generate Buzz Before, During & After Opening
Whether you're a first-time restaurateur or an experienced operator expanding your portfolio, a strategic PR and experience marketing campaign is what separates a buzzy opening from a quiet one.
PR Retainer vs. Project-Based PR: Which Model Is Right for Your Business?
When you're ready to invest in public relations, one of the first decisions you'll face isn't about messaging or media targets. It's about structure: do you engage a PR firm on a retainer, or hire them for a specific project?
What Does a Boutique PR Agency Actually Do? A Behind-the-Scenes Look at Che PR
If you’ve been searching for a boutique public relations firm in LA or wondering how a global PR agency in Los Angeles actually operates day-to-day, this is your behind-the-scenes look at the Che PR approach.
The PR playbook has changed: here's what's working in 2026
Running a creative business means your reputation is your product. The way your brand shows up in the press, in conversations and increasingly in digital spaces you can't fully control all feeds directly into whether the right clients, collaborators and press contacts take you seriously.
7 Questions to Ask Before Hiring a PR Agency
Running a creative business means your reputation is your product. For photographers, designers, stylists, florists, event planners, and creative entrepreneurs, PR done right can mean the difference between blending in and becoming the name everyone wants. This guide breaks down what to know before hiring an agency, because the wrong partnership is an expensive lesson, and the right one can transform how your work is seen, valued, and sought after.
How to Build Brand Awareness for Your Creative Business Without a Big Ad Budget
Building a recognizable brand doesn't require a massive marketing spend, it requires consistency, creativity, and strategy. For small creative businesses, the good news is that the most powerful brand-building tools today are either free or low-cost. Here's how to grow your brand presence without draining your budget.
PR agency vs. marketing agency: what’s the difference and which do you need?
If you’ve ever searched “do I need a PR agency or a marketing agency?” and closed the tab more confused than when you opened it, you’re not alone. The two are often conflated, sometimes overlap, and in the wrong hands, get sold as interchangeable. They are not.