milan design week 2026: The Trends That stuck with us
Brand Strategy, Media Outreach, PR for Artists, Architecture PR, Interior Design PR, Brand Storytelling, Experiential PR Che Consulting Brand Strategy, Media Outreach, PR for Artists, Architecture PR, Interior Design PR, Brand Storytelling, Experiential PR Che Consulting

milan design week 2026: The Trends That stuck with us

After a week of installations, exhibitions, panels and more espresso than is probably advisable, here are the trends that are sticking with me even after Milan Design week has ended.

Read More
What I’m Excited to See at Salone del Mobile 2026
PR for Artists, Architecture PR, Interior Design PR, Brand Storytelling, Experiential PR Che Consulting PR for Artists, Architecture PR, Interior Design PR, Brand Storytelling, Experiential PR Che Consulting

What I’m Excited to See at Salone del Mobile 2026

I have a former client in the design industry who told me years ago: you have to go to Milan for Salone. I finally listened.

I just arrived, and it was immediately clear she was right. Salone del Mobile is unlike anything I have experienced — a full city transformed into the world's most concentrated conversation about art, architecture, interior design and the culture. As the founder of a PR agency that works at the intersection of all of these worlds, I am so excited to finally be here.

Here is what is on my radar this week (along with my exact target itinerary for my time in Milan).

Read More
How to Build Brand Awareness for Your Creative Business Without a Big Ad Budget
Brand Strategy, Media Outreach, Public Relations, Lifestyle PR, PR for Artists, Architecture PR, Interior Design PR, Hospitality PR, Entertainment PR, Travel PR, Brand Storytelling, PR Tips, Experiential PR, Digital Marketing, Brand Collaborations Che Consulting Brand Strategy, Media Outreach, Public Relations, Lifestyle PR, PR for Artists, Architecture PR, Interior Design PR, Hospitality PR, Entertainment PR, Travel PR, Brand Storytelling, PR Tips, Experiential PR, Digital Marketing, Brand Collaborations Che Consulting

How to Build Brand Awareness for Your Creative Business Without a Big Ad Budget

Building a recognizable brand doesn't require a massive marketing spend, it requires consistency, creativity, and strategy. For small creative businesses, the good news is that the most powerful brand-building tools today are either free or low-cost. Here's how to grow your brand presence without draining your budget.

Read More